ICICI Prudential Life launches mobile-specific website

01 Mar,2012

By A Correspondent


ICICI Prudential Life Insurance Company Ltd (ICICI Prudential Life) on Wednesday announced the launch of ‘ICICI Pru Mobile Website’ that provides innovative service options to customers through their mobile phones.


The launch of this mobile website is another milestone in the company’s endeavour to implement technology-centric initiatives to ensure increased convenience and provide the highest quality of service to its customers.


This mobile website can be accessed by any individual by simply typing in www.iciciprulife.com on the mobile browser.


With the launch of the mobile website, the company has successfully enabled customers, prospects and its distribution network to avail various service facilities via their mobile phones.


Speaking on the occasion of the mobile website going live, Madhivanan Balakrishnan, Executive Director, ICICI Prudential Life Insurance said, “Our endeavour has been to introduce technological innovations across our various processes as well as engagements with our customers to ensure increased convenience and efficiency. We closely monitor the changing preferences of an increasingly technology-savvy audience and its need to transact ‘on the go’. The ICICI Pru Mobile website will enable customers to access information regarding their policies as well as enable premium payment through the mobile phones. We are confident that this innovation will be of value to our customers as well as partners.”


ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank and Prudential plc.


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