HomeShop18 unveils online bookstore

01 Mar,2012

By A Correspondent

 

Homeshop18.com has added to books vertical an all new user-friendly online bookstore having a massive catalogue of over 10 million books in more than 100+ categories.

 

The acquisition of CoinJoos.com has helped HomeShop18 strengthen its books business and tap the massive books market in the country. The company has spruced up its technology backbone to offer book lovers a world-class book shopping experience through a superior browse and search experience.

 

Commenting on HomeShop18.com’s bookstore going online, Sundeep Malhotra, Founder and CEO, HomeShop18 said, “Books are a critical part of our e-commerce growth strategy and the launch of our bookstore plugs the gap which we felt we had in our product range. This is a category which touches all demographic groups and, therefore, a very critical one and we are very excited to add books to our range of offerings”.

 

The initiative will make it easier for book lovers across the country to shop much more conveniently with HomeShop18 offering both online payment and cash on delivery options. The company is also expected to make further announcements in the books category in the coming weeks.

 

HomeShop18 is Network18 group’s online and television retail marketing and distribution venture, and offers a wide product range across several categories.

 

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