Havas Media wins Air France global account

06 Mar,2012

By A Correspondent

 

Havas Media retained the global Air France account following a competitive pitch with VivaKi (Publicis Groupe) that commenced in the second half of 2011. MPG, the largest media network under Havas Media, will support the win. MPG will manage the Air France account out of the French hub.

 

As the global agency of record, MPG and Havas Digital will continue to handle both the online and offline media responsibilities for the airline in all 54 Air France markets. In addition, Havas regained digital markets throughout Asia that had previously been managed by VivaKi, including China, Hong Kong, India, Malaysia, Vietnam, Singapore and Philippines.

 

“On behalf of the whole team, I would like to thank Air France for renewing their confidence in Havas for the fourth time, thereby continuing the relationship that has been in place since 1992,” said Pascal Dasseux, COO Havas Media France.

 

Havas Media – a real-time Global media agency leader – seeks to bring to Air France real-time solutions and constant reactivity thanks to a widely interlinked network; all Havas Media agencies will collaborate more closely and efficiently using their proprietary Flightdeck tool as well as the management and optimisation of paid, owned and earned media.

 

MPG anchors the world’s fastest growing global media network, Havas Media. MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world. With offices in over 100 countries, MPG consists of over 5,000 media professionals working across a broad variety of disciplines and categories. MPG was named Mediapost’s Media Agency of the Year 2009-2011.

 

Havas Media, the global media network of Havas, is one of the world’s fastest growing media groups having grown from 10 markets in 1999 to 122 markets in 2012. The companies within Havas Media include: MPG (Havas Media’s global media communications network), Arena Media (Havas Media’s tailor-made communications network), Havas Digital (Havas Media’s global interactive network) and Havas Sports & Entertainment (Havas Media’s global sports and entertainment communication network).

 

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