From Zero, Bihar reaches 100: Hindustan shares a dream to take it beyond

19 Mar,2012

By A Correspondent

 

Bihar has long been known as the land which gave the world “zero”, Gautama Buddha’s message of peace, the foundation of structured education with Nalanda and the seat of culture. It led the creation of modern thought. The recognition of Bihar’s contribution to society and the modern world led Hindustan to create a programme on the occasion of completion of 100 years of Bihar’s formation on March 22.

 

With a stable and progressive government at the helm for the second time, citizens are nursing a dream of a modern and developed state. Unknown to most, at several places the seeds of change have been sown and have taken root as well. For the pools of transformation to become an ocean of development in Bihar, it is critical for the good work to be shared with the citizens of the state. With that objective in mind, Hindustan embarked on a grassroots campaign to unearth 100 “quiet reformers” who are working tirelessly for the betterment of society and life in the state. The zeal of these “gems of Bihar” deserves to be lauded and should not be a quiet endeavour.

 

Over the last 25 years in Bihar, Hindustan has been a partner and a witness to the state’s transformation story. Hindustan kicked off a campaign in December 2011 with the mission to first locate 100 individuals and then reveal their stories to the citizens of the state. These real stories of hope and inspiration have a tremendous role in communicating the importance of “naya zariya”, initiative and responsibility of citizens to make their own future brighter. A multi-pronged strategy was used which involved communication through the newspaper and an appeal to readers to nominate deserving initiatives that they knew of in one of 8 categories:

 

1. Education

2. Agriculture

3. Women Empowerment

4. Employment Generation

5. Communal Harmony

6. Entrepreneurship

7. Self-reliance

8. Social Upliftment

 

The news network was also used to reach out and identify transformation initiatives. January 1, saw the formal launch of “Bihar…100 ke aage” which featured the first of a daily series of articles to highlight people who were creating positive social impact. Readers were introduced to citizens who did not wait for help from any external source to make a change in their immediate surroundings. For the first time, these initiatives were brought into public knowledge.

 

Along with these stories, a campaign was launched that appealed to readers to nominate deserving individuals. Hindustan created an out-reach programme by contacting opinion makers and other socially aware individuals for their collaboration in this effort. Schools and colleges were also activated through painting and essay competitions. Organisations like the Bihar Chamber of Commerce and Bihar Industries Association were also co-opted into the campaign. “Samvaads” were held to help spread the message and to get more leading citizens to join the movement. Close to 500 nominations were received. Of these, 100 deserving nominations were scrutinized closely by an eminent panel of judges which comprised Justice S Jha, Justice R Prasad and VS Dubey (retd. IAS, ex-Principal Secretary, Jharkhand) to identify initiatives with the maximum social impact in their respective categories.

 

The Hindustan Samagaam on March 19, 2012 will bring these 100 individuals together. The Chief Minister of Bihar will honour selected individuals at this event.

 

At the same event, eminent panelists like the Chief Minister of Bihar, Mr Nitish Kumar, Mrs Shobhana Bhartia (Chairperson, HT Media), Mr NK Singh (MP, Rajya Sabha), Mr Sunil Bharti Mittal (MD & Group Chairman, Bharti Enterprises) and Dr Rukmini Banerji (Director, Pratham) will participate in a dialogue on insights for growth and development in Bihar.

 

Hindustan Media Ventures Limited (HMVL) is the publisher of the leading Hindi newspaper – Hindustan, Hindi magazines Nandan & Kadambini and the news website livehindustan.com. The Company has presence in the states of UP, Uttarakhand, Bihar, Jharkhand & Delhi and its publications have a combined Total Readership of 3.81 crore readers.

 

The company is a subsidiary of the HT Media Group – a diversified media group with interests in Radio, print & online media.

 

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