We are a silent partner in DNA: Girish Agarwal (on Video)

20 Mar,2012

The Dainik Bhaskar Group has been making rapid strides in publishing and its expansion into hitherto uncharted territories like Maharashtra have led to questions on where the group will head next. Girish Agarwal, director of the group, spoke to MxMIndia’s Shruti Pushkarna in an exclusive interview on the sidelines of Ficci-Frames 2012.

 

Dainik Bhaskar was among the first to innovate in order to get more readership. What are the new frontiers… where are you headed next?

We operate already in some 14 states in India. We have recently launched a Marathi newspaper, so we have some time to spend in Maharashtra as well as Jharkhand. At the same time, the states which we are already present in, like Rajasthan, Gujarat and Punjab, we need to work a lot there also to grow, because those states have a huge potential for us to grow. A large part of the growth we’ve been seeing in last 10 years, is coming from our existing states, so we need to work hard there.

 

[youtube width=”400″ height=”250″]http://www.youtube.com/watch?v=UN43L63SCoU[/youtube]

Technology and internet hasn’t really taken off as well as it was expected to have taken off. What are your views on the same?

Internet penetration in India is roughly around 7 to 8 per cent, so with this kind of penetration, I don’t think we need to fear anything that they would take away from us. But at the same time we need to prepare for the future. For example, our website in Hindi today is the largest website in Hindi news as well as the Gujarati one, so we are preparing ourselves for the future. But at the moment, is the business shifting from the print platform to the internet? No.

 

How do the readership wars affect newspapers?

I think it is pretty good because anything that’s good for the market is good for the organization too. For the readership war, you actually go out and try to take more readers, for that you need to ensure that you are still relevant to the reader, because if you are not relevant, the reader won’t buy you at all.

 

There is talk about Dainik Bhaskar opting out of DNA, how true is that?

Yes, it is true that DNA is currently managed by our partner, Zee Group, which has the majority in DNA. We are a silent partner.

 

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One response to “We are a silent partner in DNA: Girish Agarwal (on Video)”

  1. Kishore Trivedi says:

    Very precise & relevant answers..! Nice to watch…..

    Kishore Trivedi