@FF12: Digitisation will allow broadcaster to make money off ground: Tarun Katial

19 Mar,2012

Video and Text by Shruti Pushkarna

 

Tarun Katial, the CEO of the Reliance Broadcast Network Ltd, spoke to MxM about how the businesses will have to rework their monetising strategies in the wake of digitisation

 

On reworking the business model for digital era

[youtube width=”400″ height=”250″]http://www.youtube.com/watch?v=r_uR54g7cbI[/youtube]

For television, it will be a combination of content as well as marketing. The old model which was a combination of carriage and product, as it stands today won’t work. The business plan which currently has a very high rate of carriage will obviously see the content taking precedence.

 

On Digitization bringing in transparency

By transparency, I mean, it will allow the broadcaster to know the number of households it’s getting into, getting paid for and which value tier plan it is present on. It’s not like analog, where you give Rs150 and you have 500 channels available. The broadcaster will be allowed revenue share, he will be allowed to make money off the ground.

 

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