Everest creates campaign for SAB TV’s Movers and Shakers

02 Mar,2012

By A Correspondent


Movers & Shakers, arguably the biggest talk show India has ever seen, is returning on SAB TV, albeit with a whole new contemporary look and feel, but with Shekhar Suman at helm.


Everest Brand Solutions has created the communication campaign for Movers and Shakers, which is phased out in two parts.


Phase 1 kicked off the debate of what Shekhar would do the second time around. The teasers had Shekhar attempting, and miserably failing, at things like a hunger strike, boxing and cooking. Shekhar’s skills as an actor were fully exploited in the teasers.


Next SAB TV’s Facebook fan page took things forward by asking people to suggest what Shekhar could do. Shekhar responded to each suggestion with witty takes.


The final reveal (phase 2) happened with the launch of the TVC. Print and outdoor media are being used to support the launch exercise.


Overall, the exercise generated tremendous engagement with responses pouring in.


The ad films were shot in Mumbai and Chrome Pictures was commissioned to handle the production.


Team Everest: Pramod Sharma, Bappaditya Shaha, Sandeep Sastikar, Sharif Sheikh, Nikhil Kapoor, Harish Shetty, Pooja Balani, Rahul Jauhari.


Client Team: Anooj Kapoor, Harjeet Chhabra, Naranayan R.


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