E-shopping hits busy young mums too

28 Mar,2012

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=5zi9nBtflKY[/youtube]

By Shubhangi Mehta


Babyoye.com has come up with its first advertising campaign and it aspires to convey a series of messages to the new and young working mothers who are pressed for time. Babyoye.com gives consumers more than 120 brands and over 30,000 products to choose from. With just a click of a button mothers can avail the best products for their children.


The current campaign was worked internally by them along with the production house. Their media agency is OMD.


The biggest innovation that Babyoye.com is, by bringing world class baby and kids products at the click of a button thus enabling parents to spend quality time with their baby. By providing a wide variety of choice, parents can make an informed decision.


[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=biWxrRxGsio[/youtube]

Arunima Singhdeo, Director & Co- Founder Babyoye.com said, “We had initially been focusing on the digital medium which still remains to be a big promotional tool. However, we have recently started experimenting with offline mediums also and if the response is good, we will definitely continue with the same”.


Babyoye.com is focusing on digital-led campaigns which are generally product-led. They have recently launched their own line of baby apparel. The collection has been designed very thoughtfully keeping in mind the new born essential needs.


Apart from that, the brand campaign is currently being run on the offline mediums – TV and they are evaluating using other mediums as well. They are also in the midst of tying up with various brands that target kids to run a few co-branded campaigns.


The focus area for babyoye.com in 2012 would be to add more and more product range and catering to higher age group of kids as well and building the brand name would remain a priority.


On the association, Karisma Kapoor comments, “I was thrilled to shoot for this campaign. As I personally indulge in shopping from Babyoye.com, I truly believe that Babyoye is a convenient platform for new mothers with hectic schedules who can shop while baby is sleeping or while watching TV.”


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