Dunkin’ Donuts to introduce savoury products at outlets in India

07 Mar,2012

By Sarah Jacob

 

Quick service restaurant company Dunkin’ Brands will localise its menu in India to have savoury products, said John Costello, Dunkin Brands’ chief global marketing and innovation officer.

 

In China, for instance, Dunkin’ Donuts not only retails chocolate-flavoured doughnuts but also rice-based doughnuts called Mochi rings and milk tea. In Singapore, it offers Kaya (coconut-based) doughnuts.

 

The American firm which has a presence through its 462 Baskin-Robbins outlets in India, will open its first Dunkin’ Donuts store in New Delhi in the first half of 2012. It is betting on NBA player Lebron James to promote both brands in India, besides China, Taiwan and South Korea.

 

Mr Costello said India’s economy and growing middle class presented a significant opportunity for the $8.4-billion company to partner Jubilant Foodworks and the Indian firm’s success with Dominos Pizza added to it. It plans to have 500 Dunkin’ Donuts outlets in India over 15 years.

 

“This is our largest national store commitment,” said Mr Costello. As part of the master franchise agreement, Dunkin’ would provide brand, product and marketing expertise and Jubilant Foodworks would build, own and operate the stores in India. Dunkin’ Brands operates 16, 800 outlets globally.

 

Of this, the Asia-Pacific region accounts for over 5, 400 outlets, driven by brand Baskin Robbins. Mr Costello said the company intends to expand store count to 7,000 in the region by 2015.

 

Source: The Economic Times

Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

 

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