Ditto TV aligns with Percept H

02 Mar,2012

By Shubhangi Mehta


Percept H has won the creative mandates for the recently launched Ditto TV, the OTT (over the top) television offering from Zee. The win comes after a multi-agency pitch. The account size is pegged to be at Rs10 crore.


Commenting on the selection, Manoj Padmanabhan, Head of Marketing, Zee Digital said: “Since this is a new category inIndia, we were looking for an intrinsic understanding of new technologies and media consumption trends. Percept H was a winner in terms of understanding of the business and also in terms of crafting impactful creative.”


Ayan Chakraborty, Chief Growth Officer, Percept H said: “The team is excited to be working on this brand, which is surely going to set a new trend in terms of media consumption in this country.”


While this is the first time any of the media majors have invested in this technology inIndia, OTT TV is a proven and very successful format globally, for on-the-go consumption of media and entertainment. Some of the leading players like Sky generate a significant amount of revenues through this channel format.


Post a Comment 

Comments are closed.

Today's Top Stories