Debrief: No Fizz, only Ewwwwww!

15 Mar,2012

By Anil Thakraney


This one might possibly be the worst TV commercial on air right now. Everything’s gone wrong out here. The Appy Fizz ad involves some very trite banter between actor Saif Ali Khan and his pals, as they lounge somewhere. The drink, which has come alive, adds in its two bits of nonsense. I am not even going to describe this ad, that’s too boring a task. Please watch it for yourself.


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Where do I begin? Saif Ali Khan? What’s the point of casting a middle aged angry actor for a ‘buddy hang out’ drink? How does he fit in? Next. Since the ad is entirely conversation based and nothing else happens aside from that, wit and sharp humour become key ingredients. To say the commercial is so-not-funny would be a mild statement. Truth be told, I haven’t heard such silly, juvenile banter amongst junior school kids. If the copywriter is weak on humour, he/she must avoid that route like the plague. The exchange between the various characters didn’t just bore me, it made me squirm. And of course, no one tells us what makes Appy Fizz a special drink. That it talks utter rubbish is all we know.


By the way, they missed one little trick. What would have generated some laughs is if the angry middle aged actor punched the Appy Fizz bottle on its face. Boom! Chhote nawab is particularly good at these things. Had they done that, I would have given the ad a few stars. For sure.


Rating: (On a scale of 1 to 5): 0. Humour falls flat.

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