Debrief: Cadbury Oreo: The importance of execution

29 Mar,2012

By Anil Thakraney


A truly refreshing commercial. Fantastic presentation of father/daughter bonding. There is no idea as such in the new Cadbury Oreo commercial, but the powerful execution gives it a huge lift.


In the TVC, a male exec arrives home. The wife is missing, so his little daughter role plays her mum. And pretends to serve daddy a Cadbury Oreo as if she has laid out a dinner spread for him. And all that happens in the ad is a super, very engaging interaction between the two. Cannot be described in words, you simply have to watch this one.


A fine example of how smart execution is critical to communication. There’s no storyboard out here really, it’s simply the joy that comes from watching fabulous human bonding. And wonderful performances from both the actors. The little girl is totally cute, and the dad plays a subtle role. This contrast works brilliantly. (Imagine the over-acting Shahrukh Khan might have done in this commercial. He would have killed the emotion.)


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One more thing: I don’t know if this was intended, but a little beti playing her mommy strikes you subliminally. You are subconsciously left wondering if the man’s wife is no more, or that maybe she’s left him. Or it could be that she’s too busy building her own career. Any which way, that untold angle endears you even more to the father/daughter team. You feel happy for this little family.


Full marks to the ad filmmaker. This is his/her film.


Rating: (On a scale of 1 to 5): 4. Superb direction and acting.


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