IRS 2011 Q4: Dainik Jagran maintains leadership; Vanita is most read magazine

05 Mar,2012

The numbers from the latest round of the Indian Readership Survey (IRS) are out as the Media Research Users Council (MRUC) and Hansa Research Group (HRG) announced the findings of the fourth quarter of 2011.




No surprises here… According the AIR (Average Issue Readership) figures, Dainik Jagran continues to lead as the most read publication across the country. While Times of India is the only English daily to make it to the top 10 most read publications, Lokmat is the only Marathi daily in the top 10 most read publications. The rankings of the top six publications have not changed, however; the Marathi daily Lokmat has further strengthened its readership position, emerging as the seventh most read publication according to the AIR whereas the Tamil Daily Thanthi is now ranked eighth in its AIR.


The rankings of the top 10 dailies are the same as the top 10 publications.





The top 10 magazines of the country are mainly dominated by Hindi languages followed by English and Malayalam language magazines. Malayalam fortnightly magazine Vanitha continues to be the most read magazine across the country followed by Pratiyogita Darpan and Saras Salil.


IRS Q42011 has a new entrant with Samanya Gyan Darpan; the Hindi monthly magazine is already ranked fourth most read magazine of the Country.


Note AIR  or Average Issue Readership is defined as the readers of an average issue of a publication i.e. the estimated number of those who have read or looked at any issue of the publication within a specified time interval, which is equal to the periodicity of the publication (excluding the day of the interview).


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