Brand race as Ormax study reveals Day After Cricket recall

22 Mar,2012

By A Correspondent


According to Ormax Media’s Cricket Advertising Recall & Effectiveness research – Day After Cricket (DAC), the top recalled brands during IPL 4 were Vodafone, Pepsi, Coca-Cola, & Hero Honda.


Ormax Media released topline findings of Day After Cricket for IPL 4, while announcing the launch of the research for IPL 5. The table below lists the top brands recalled by the viewers in the day-after recall research conducted during the fourth edition of the IPL.



Top 10 Brands Recalled (IPL 4)
Rank Brand
1 Vodafone
2 Pepsi
3 Coca Cola
4 Hero Honda
5 Airtel
6 Tata Docomo
7 Kingfisher
8 Idea
9 Volkswagen
10 Nokia



The top 10 most liked campaigns or promotions in IPL 4 are listed in the table below.



Top 10 Most Liked Campaigns (IPL 4)
Rank Brand
1 Vodafone
2 Cadbury Dairy Milk
3 Coca Cola
4 Tata Docomo
5 Volkswagen
6 Thums Up
7 Glucon D
8 Hyundai
9 Hero Honda
10 Kingfisher


Top 5 innovations with the highest brand recall for the sponsor were Karbonn Kamaal Katch, Maxx Mobile Strategic Time Out and Kingfisher Third Umpire Decision, Kingfisher Fair Play Award and DLF Maximum respectively Day After Cricket for IPL 5 will be conducted in two phases. The first phase involves daily day-after tracking of Ad Recall, Ad Likeability & Innovation Sponsor Recall. The second phase is the post-event association effectiveness measurement phase, customized for a brand.


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