BIG Magic is No 1 in Hindi heartland

30 Mar,2012

By A Correspondent

 

BIG Magic, India’s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Movies, Reality, Talent Hunts and Action Sports, is now the most watched TV channel with 1.14 cr of cumulative audiences (4-week average) in the Hindi heartland, thus fortifying its position as the No 1 channel in the region.

 

The latest TAM results Week 12’12 demonstrates a tremendous increase in reach.  A statement from the channel said this quick growth can be attributed to its locally produced shows BIG Bal Kalakar, Hasya Panchayat and newly launched shows Hum Hai Bajrangi and Police Files. The channel continues to stay ahead of established channels like Mahuaa, Dabaang, Sahara Samay, ETV UP, ETV Bihar, ETV MP etc.

 

BIG Magic’s locally relevant devotional children singing talent hunt show, BIG Bal Kalakar built around the thought of Sangeet Mein Sanskaar, has demonstrated phenomenal growth with 45 lakh viewers, striking a chord with audiences. Hasya Panchayat introduced in February, and woven around a range of enjoyable poems on modern-day issues such as inflation, corruption and unemployment has also been received excellently by audiences, registering 45.3L audiences in the same period. Besides, newly launched shows Hum Hai Bajrangi, a perfect blend of mythology and comedy, and Police Files based on real crime shows from the region, have picked up well with 22 lakh audiences in just two weeks.

 

BIG Magic is being distributed across all cable operators across the states of UP, MP and Bihar.

 

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