Adland turns green tomorrow with Olive Crowns

02 Mar,2012

By A Correspondent

 

The India Chapter of the International Advertising Association (IAA) will present the Olive Crown awards for excellence in Green advertising on March 3 at a glittering function to be held at the Taj Lands End, Mumbai.

 

These are the first and only awards in the country that celebrate excellence in communicating sustainability.

 

The event will see a heady mix of creativity, entertainment, a touch of seriousness, a dash of Bollywood and some of the biggest names in the advertising, marketing and media industry walking the “green carpet”.

 

The Guests of Honor at the function will be Kajol and Nita Ambani, chairperson Reliance Foundation.

A special Green Crusader award will be presented to Dr. Rajendra Pachauri who won the Nobel Prize as Chairman IPCC.

 

“The response from the industry has really warmed my heart” said Kaushik Roy, President IAA. “Everyone seems to have adopted these awards as their own cause and have been spontaneous in consenting to be with us at the function. In just its second year, the Olive Crowns will be the most happening and meaningful event in our industry.”

Olive Crowns will be presented to winners in 14 categories who were judged by a panel of judges that included some of the most respected creative names in the business.

9XM is the title partner of this event.

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