By A Correspondent
The Festival of Media Global Awards 2012 received a record number of entries, with over 870 entries, from more than 50 countries. They celebrate the very best in media thinking from around the world and are a platform to promote the best in class, rewarding creativity and innovation that is at the very heart of effective media communications. India has had its share of mentions in the shortlist. Here goes:
Best Communications Strategy
Title: Change the game
Company: Mindshare
Brand: Pepsi
Title: Making of a superstar
Company: Mindshare
Brand: Lux
Best Contribution to a Campaign by a Media Owner
Title: Making of a superstar
Company: Gemini TV
Brand: Lux
Other credits: Mindshare
Best Entertainment Platform
Title: Little big film maker
Company: Mindshare
Brand: Surf Excel
Other credits: Newscorp
Best Use of Content
Title: Little big film maker
Company: Mindshare
Brand: Surf Excel
Other credits: Newscorp
Best Use of Emerging Technology
Title: Customising Technology to create world’s first light powered Facebook app, mobile app and billboard!
Company: Maxus Bangalore
Brand: Titan HTSE
Other Credits: Titan, KRDS, Kinetic
Title: Technology helped save 100,000 lives
Company: Maxus
Brand: Vodafone India
Best Creative Use of Media
Title: Auto rickshaws
Company: Mediacom India
Brand: Duracell
Other credits: Mediacom India
The Effectiveness Award
Title: It’s a great time to be a family
Company: Lodestar UM
Brand: Microsoft
Other credits: Excel Entertainment, Turner International, Star Plus
In its sixth year, The Festival of Media 2012 will return to the Montreux, Switzerland on April 15-17, 2012. Billed as the world’s first celebration of media creativity and innovation, the Festival of Media sees global media specialists network with senior marketers, media owners and thought-leaders, to do business and debate the many changes in media that are altering advertising landscapes worldwide.