9 Indian entries in Festival of Media Montreux shortlist

16 Mar,2012

By A Correspondent


The Festival of Media Global Awards 2012 received a record number of entries, with over 870 entries, from more than 50 countries. They celebrate the very best in media thinking from around the world and are a platform to promote the best in class, rewarding creativity and innovation that is at the very heart of effective media communications. India has had its share of mentions in the shortlist. Here goes:


Best Communications Strategy

Title: Change the game

Company: Mindshare

Brand: Pepsi


Title: Making of a superstar

Company: Mindshare

Brand: Lux


Best Contribution to a Campaign by a Media Owner

Title: Making of a superstar

Company: Gemini TV

Brand: Lux

Other credits: Mindshare


Best Entertainment Platform

Title: Little big film maker

Company: Mindshare

Brand: Surf Excel

Other credits: Newscorp


Best Use of Content

Title: Little big film maker

Company: Mindshare

Brand: Surf Excel

Other credits: Newscorp


Best Use of Emerging Technology

Title: Customising Technology to create world’s first light powered Facebook app, mobile app and billboard!

Company: Maxus Bangalore

Brand: Titan HTSE

Other Credits: Titan, KRDS, Kinetic


Title: Technology helped save 100,000 lives

Company: Maxus

Brand: Vodafone India


Best Creative Use of Media

Title: Auto rickshaws

Company: Mediacom India

Brand: Duracell

Other credits: Mediacom India


The Effectiveness Award

Title: It’s a great time to be a family

Company: Lodestar UM

Brand: Microsoft

Other credits: Excel Entertainment, Turner International, Star Plus


In its sixth year, The Festival of Media 2012 will return to the Montreux, Switzerland on April 15-17, 2012. Billed as the world’s first celebration of media creativity and innovation, the Festival of Media sees global media specialists network with senior marketers, media owners and thought-leaders, to do business and debate the many changes in media that are altering advertising landscapes worldwide.


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