7 Indian finalists at INMA Awards 2012

14 Mar,2012

By A Correspondent

 

As many as seven Indian entries are among the 89 finalists announced in the world’s premier competition for marketing newsmedia brands by the International Newsmedia Marketing Association (INMA) on Tuesday.

 

Of the 89 marketing campaigns from 66 newsmedia companies in 23 countries selected as finalists for the INMA Awards 2012 competition by a global panel of judges. In India, there are seven finalists from five newsmedia companies for the INMA World Congress May 6-8 in Los Angeles.

 

According to the INMA site, from these finalists, 30 first-place recipients across three audience groups will be announced Tuesday evening, May 8, at the conclusion of the INMA World Congress at the JW Marriott/LA Live in Los Angeles.

 

The announcement also said, “The INMA Awards 2012 competition judging was completed recently by 24 industry expert judges from media companies, advertising agencies, trade magazines, and more. Judges came from the Australia, Canada, China, France, Germany, India, Mexico, Oman, South Africa, Spain, Sweden, Turkey, United Kingdom, and the United States.”

 

Earl J Wilkinson, executive director and CEO of INMA, said, “Almost all of the finalists were multi-media in nature aiming to motivate cross-platform subscription sales, integrated advertising solutions, and hybrid print/digital products.”

 

Indian Finalists for the INMA Awards competition:

(under each of the 10 categories, there were three sub-categories of under 75k, 75-300k, above 300k)

Category 1: Marketing Campaign With the Best Results

Over 300,000

  • The Economic Times, Mumbai, India, “The Economic Times – Young Leaders.”
  • The Telegraph, Calcutta, India, “t2.”

 

Category 3: New Brand/Product/Audience Development

Over 300,000

  • The Economic Times, Mumbai, India, “The Economic Times – Young Leaders.”

 

Category 5: Marketing Solutions for Advertising Clients

75,000-300,000

  • Mint, New Delhi, India, “Mint Brand Solutions – Values & Fortunes.”

 

Category 6: Digital Audience Usage and Engagement

Over 300,000

  • The Economic Times, Mumbai, India, “The Economic Times – Young Leaders.”

 

Category 9: Print Single-Copy Sales

Over 300,000

  • Malayala Manorama Weekly, Kottayam, India, “Haritham Kitchen Garden.”

 

Category 10: Public Relations and Community Service

75,000-300,000

  • Mid Day Infomedia Ltd., Mumbai, India, “Mid Day Domestic Violence Campaign.”

Read more and check the complete list of 89 finalists at: http://www.inma.org/blogs/main/post.cfm/89-top-marketing-campaigns-named-finalists-in-inma-awards-2012-competition#ixzz1p1VpGNoJ

 

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