From y’day: entrusts McCann with creative biz

01 Feb,2012

By Shubhangi Mehta


On the appointment of McCann, Pratik Mazumder Head Marketing & Strategic Relations at Yatra Online Pvt Ltd said,” Yatra and TBWA have decided to part ways, the helped us present ourselves as a ticketing brand and position us but now we felt the need of a bigger agency hence decided to call for a pitch. There was Ogilvy, Percept H, Maccann and TBWA involved in the process and we decided to get MacCann on board.”


Sources close to the development have confirmed to MxM India have confirmed that there is also a media pitch happening for the online travel company.


Before TBWA, had appointed Rediffusion Y&R as its creative agency in 2009; while Leo Burnett was the official agency in 2007.


The online travel company entered the market in August 2006. It had initially appointed Everest Brand Solutions as its creative agency, and Mudra’s media agency, Optimum Media Solutions (which was re-christened Mudra Connext), handled its media duties.


Yatra Online Pvt Ltd. is a travel company providing information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5,000 large cities and small rural areas around the globe. It acts as a complete tour planner for travellers and is a one-stop shop for every travel need.


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