Venke Sharma moves to Leo Burnett Indonesia

15 Feb,2012

By Amit Bapna


Venke Sharma, formerly with Leo Burnett India, has been announced as the executive director, head of digital, technical advisor for the agency’s Indonesia office. In this role he would be reporting to Thomas Sutton, country advisor, Leo Burnett Indonesia.


Sharing the details of the new role with ET exclusively, Sharma said: “In this role, my chief mandate would be to ensure that Leo Burnett Indonesia meets overall growth targets as well as be responsible for formulating digital strategy for clients, ensuring digital revenue growth for the agency and building a talent base as well as work processes to ensure seamless integration with the agency.”


When asked about what excited him to take this on new role, he attributed it to the fact that Indonesia is emerging as a growth leader in Asia – it is the 3rd most populous Facebook nation, with almost all Facebook users using it from mobile. Indonesians are heavy Twitter users too. 95 per cent use local language (Bahasa) for social media/web usage.


And in this backdrop, he added: “Brands are looking for direction from agencies to help engage this vast audience. I am looking forward to this opportunity to help brands realise the potential of the medium.” Sharma was earlier instrumental in setting up Tribal DDB in India, post which he was heading Leo Burnett’s marketing services arm, Arc Worldwide in India till recently.


Source:The Economic Times

Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved


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