Vandana Das to join DDB Mudra, Delhi as President

08 Feb,2012

By A Correspondent

 

Vandana Das, President and Branch head at Brand David, a sister agency of Ogilvy, is all set to come on board the DDB Mudra Group as President. She will be responsible for building, both, the DDB Mudra and Mudra brands in Delhi.  She brings with her more than two decades of experience including more than fifteen years at Ogilvy.

 

A post graduate in Psychology and Business Administration, Ms Das is credited with the significant growth that Ogilvy Delhi has enjoyed in the last few years. Besides successfully turning around many Dabur brands across the hair care, skin care, oral care and home care categories, she launched the hugely successful Maruti Zen Estillo Little box campaign, a completely integrated effort that spanned television, print, OOH, digital as well as rural marketing.

 

She played a significant role in transforming Limca from an uninspiring brand to a very refreshing drink for the youth. She has also worked on Costa Coffee, Hindustan Times and Four Square Cigarettes. At Ogilvy Delhi, Vandana also served as a training leader.

 

Speaking on the new development, Madhukar Kamath, Group CEO and MD of the DDB Mudra Group said: “I am glad that Vandana is coming on board. I look forward to working closely with her. In the Group, we are keen on building our Delhi operations around her. I was impressed with not just her dynamic leadership capabilities, but also her boundless energy and lively people skills. Both, in terms of culture and mindset, she will be a great fit and asset within the DDB Mudra Group.”

 

Vandana Das said; “It has been great working with Ogilvy for the past 17 years and my time spent has been very enriching and will always be cherished. It is now time to explore other opportunities and I am excited. DDB Mudra is poised for even greater growth and I am looking forward to being part of the team that will steer it.”

 

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