Tuhina Anand: It was no mean task to have engaged the industry even before our launch

01 Feb,2012

By Tuhina Anand


We started MxMIndia with a vision to provide our readers something more than the usual reporting that is done in this sector. The last 100 days have been a learning experience, with our quest to provide refreshing content to our readers thus pushing ourselves a little bit more to give that extra bit. It would have been no fun if we had churned out run-of-the-mill stuff day in and day out. As challenging as this might be, it has been no less than a roller-coaster ride.


The biggest challenge was when we were working on our launch edition – September 7, 2011. The site was not launched and we had to approach the industry for news, views, interviews and case studies so that we could have all our sections going on the day of the launch. It was no mean task to have engaged the industry even before our launch and we were appreciated by many for our endeavour.


But we managed to do this, all thanks to the experienced team that we have at MxMIndiawho do not shy away from pushing the boundaries.


There was anticipation and palpable excitement on the day we launched. I remember comparing notes on the response we got from the industry. Since that first day, we have done many remarkable stories that have made the industry recognize us even in such a short period of time.


I also remember once, for our daily segment that we call Anchor, we were looking for a marketer who could write for us. Ajay Kakar, CMO – Financial Services at Aditya Birla Group wrote a piece for us on ‘8 indications when you know it’s time to bid goodbye to your agency’. Kakar ensured that he sent his piece, even though it was late in the night.


The journey has just begun. There would be many more 100s where we, as a team, will do our best to give the best in terms of reports and views to the industry.


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