The Economist circulation in India grows 26% y-o-y

23 Feb,2012

By A Correspondent

 

The Economist inIndiaregistered an impressive 26 per cent growth (year-on-year) in its circulation as per the latest ABC period [ABC UK/US July-December 2011] to reach 34,953 copies.

 

Suprio Guha Thakurta, managing director,India, said: “This is the eighth consecutive ABC increase, confirming our belief that curiosity about the world is growing rapidly inIndia. We have made considerable investments in developing the magazine’s circulation inIndiaand the results are heartening.”

 

TheIndiaperformance is in line with the growth of The Economist globally. The world wide circulation of The Economist has passed the 1.5 million mark for the first time. It has achieved print circulation of 1,487,010 in the latest ABC period [ABC UK/US July-December 2011], combined with a digital-only paid circulation of more than 100,000 in December 2011.

 

Andrew Rashbass, CEO of The Economist Group, said: “It took us 160 years to reach one million circulation, but only seven years to reach one and a half million. We now expect to reach two million within five years, fuelled by rapid growth in digital circulation. By then, we expect to have more digital than print readers.

 

Although our print circulation continues to rise, at some point in the near future it will go down as more and more of our customers choose to read us on a tablet or e-reader. We’re relaxed about that because we are discovering great opportunities in digital having already reached a digital-only circulation of more than 100,000. Over 75 per cent of these readers are new to us and 12 per cent had previously given up their print subscription.”

 

The following table is a breakdown of ABC UK/US released and certificated figures July-December 2011 for the print circulation of The Economist.

 

Table: Combined growth figures for The Economist in print and digital:

 

Print CirculationABC UK/USJuly-December 2011 Print YOY GrowthABC UK/USJuly-December 2011 Digital CirculationData sourced from The Economist
Global 1,487,010 +0.9% 100,000 

 

UK 210,384 +0.1%
North America 844,766 +1.3%
ContinentalEurope 241,726 +0.4%
Middle East andAfrica[MEA] 29,129 +0.4%
Asia Pacific 146,531 +2.2%
Latin America 14,474 -14.4%
Combined total circulation: 1,587,010

 

 

With a global print and digital circulation of over 1.5million and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. Its website (www.economist.com) offers articles from the past ten years, in addition to web-only content such as blogs, debates and audio/video programmes. The Economist is now available to download for reading on Android, iPhone, or iPad devices.

 

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