5 reasons why Phase III is vital for FM radio growth

16 Feb,2012

By Rana Barua


1. More reach:

The reach of radio will further increase with an additional 839 new FM stations in more than 200 new cities. Thus the medium will become even more effective and the opportunity will also be huge for the advertisers, especially because of radio’s reach in even the tier 2 and 3 cities.


2. News in FM radio as a revenue stream:

News on FM radio, in whatever form, will open up newer revenue streams if packaged well. The industry, for long, has been waiting for news to be allowed on radio. It will therefore be interesting, especially from the listeners as well as the advertisers’ point of view.


3. Multiple Frequencies to create new genres:

Multiple licensing, especially in larger cities, will bring new genres to radio. Larger stations, for instance, may want to create another genre of station, perhaps in a different language or a completely different programming category altogether. This will be another interesting facet for the advertisers and listeners.


4. Networking will be allowed:

Networking will bring down cost and thus play a critical role in radio’s growth. It will streamline a lot of cost of being in radio. Allowing networking means one will be allowed to run the FM station sitting out of a main hub; as a result the cost may come down.


5. Create job opportunities:

Phase III will open up a lot of job opportunities. Multiple licensing, news and networking will open up jobs. Therefore FM phase III will bring a lot more excitement as well as opportunities, thereby bringing in more talents, and genres.


Rana Barua is veteran media professional, a former COO, Red FM and an advocate of radio

Post a Comment 

One response to “5 reasons why Phase III is vital for FM radio growth”

  1. sri says:

    can i know the essential and required qualities and age to join this network

Today's Top Stories