STAR Plus the undisputed leader in 9 primetime slots

03 Feb,2012

By A Correspondent

 

STAR Plus scaled a new high in the popularity charts, with four of its prime-time shows cornering the top honours across general entertainment channels in this week’s ratings, TAM data show.

 

‘Saath Nibhana Saathiya’ and ‘Yeh Rishta Kya Kehlata Hain’ brought in the highest ratings for the Star franchise, with a 5.3 TVR each, while ‘Diya Aur Baati Hum’, the channel’s gender-stereotype breaker, had a strong 5.2 TVR. ‘Iss Pyaar Ko Kya Naam Doon’ (4.2 TVR) completed the top 4 sweep. The crowning glory was that nine of Star Plus’ shows were declared slot leaders.

 

The channel delivered 306 GRPs this week, clearly underscoring its leadership position across channels and categories.

 

Nitin Vaidya, Business Head, Hindi Channels, STAR India, said: “The consistent performance and popularity of our shows reiterate STAR Plus’ commitment to quality entertainment and world-class programming. Our constant endeavour is to re-invent the ‘nayi soch’ in the society with every show we conceive, design and offer.”

 

Star India is a leading media and entertainment company, broadcasting 33 channels in eight languages to more than 400 million people every week across India and more than 100 countries across the globe. Its channel portfolio includes household brands Star Plus, Life Ok, Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav and joint venture channels Asianet, Asianet Plus, Star Vijay, Suvarna, Star News, ESPN and Star Sports.

 

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One response to “STAR Plus the undisputed leader in 9 primetime slots”

  1. asdfgh says:

    nayi soch my ass!