Star India invites advertisers to “Go Digital, Go Green” with STAR Content LIVE

10 Feb,2012

By A Correspondent


In yet another game-changing move, Star India is pleased to announce Star Content Live, an industry first where the network will provide its advertisers and business partners a tapeless TV commercial delivery service which is faster, cheaper and greener.


Star Content Live is a digital solution that enables the advertisers to deliver their TV commercials for telecast across the Star Network. This service will enable better cost and time efficiencies across the value chain and is a tapeless end-to-end workflow that is safe for HD and SD digital advertisement distribution.


Star Network has always been extremely conscious of its carbon footprint and this initiative also forms an integral part of the movement to reduce the same by terminating the use of tapes for all TV commercials telecast across the network.


With Star Content Live, the advertisers can turn around their campaign faster by instantly uploading their TV commercials. It is cheaper because it helps save costs incurred on betas for multiple campaigns, edits, languages and channels. It is also a greener option that helps reduce carbon footprint.


Announcing this as an industry first, Kevin Vaz, President, Ad Sales, Star India Pvt. Ltd. said: “At Star, we believe that receiving tape-based commercials from advertisers is riddled with time and cost inefficiencies. The order-to-air cycle is slow and involves logistical and preparation costs such as purchasing tape, dubbing, shipping, digitising again for play-out and so on. It is also vulnerable to outside factors such as custom hold-ups, traffic which can further delay the process. Going tapeless, in addition to being a greener option, also eliminates many of these inefficiencies. We are sure that our advertisers, business partners and eventually the whole TV broadcast industry would move to this digital solution sooner rather than later.”


Advertisers on Star Network can avail of this service by delivering their commercials using any one of the following three options:


Option 1: Upload commercial as a file on via the internet.

Option 2: Drop the commercial in a returnable hard drive at the Star TV kiosks located in Mumbai, New-Delhi and Kolkata.

Option 3: If the commercial is being compiled at a Prime Focus studio, the studio can pick up the final files from the edit suite itself.


STAR India is a leading media and entertainment company, broadcasting 33 channels in eight languages to more than 400 million people every week across India and more than 100 countries across the globe. Star India has defined India’s broadcast entertainment industry for over two decades with its unparalleled reach and unrivaled thought leadership position. Today STAR India is a sprawling media conglomerate, with a number of widely admired properties that transcend the barriers of language and culture and enlivens the lives of millions of Indians every hour of the day.


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