Sony bullish on being numero uno Hindi GEC

22 Feb,2012

By Rishi Vora


Sony Entertainment channel, which is sitting pretty at No 2 position in the line-up of Hindi general entertainment channels (currently at 210 GRPs, week 7, Source: TAM Media Research), is quite positive on the chances of becoming the genre leader – something the channel has long awaited in the many years it has been in the business.


For Sony, however, Colors is seen as a tough contender for now. And the challenge, as viewed by many experts, is to increase the gap from the No 3 player and slowly but surely, reach to a point from where it could become the No 1 player.


“Though the idea is to be the No 1 channel, we are not focussing too much on that. “We’re not desperate to get there,” says Sony Business Head Sneha Rajani.


CID is doing well for the channel. The show, which was launched by Sony in the year 1998 – the longest TV series in India, continues to deliver the goods even today. If previous week’s numbers are to be considered, the show features in the Top 10 shows in the Hindi GEC segment with a rating of 4.12 TVR along with Crime Patrol.


As far as the programming strategy is concerned, the focus continues to be on fiction. In a bid to enhance its fiction offering and also open its early prime time slot of 7: 30 pm, the channel is all set to launch Shubh Vivaah, produced by UTV Television.


Ms Rajani said at the launch of the show: “Having consolidated our fiction line-up between 8 pm – 11 pm slot; we wanted to extend our offering further. So with this we’ve extended our prime time offering, from 7: 30 pm to 11 pm.”


On Feb 19, the channel aired 57th Filmfare awards. As informed by Marketing head Danish Khan, the channel is expecting a TVR of over 5.


Post a Comment 

One response to “Sony bullish on being numero uno Hindi GEC”

  1. rayhan says:

    where do i finfd out from about hindi channel gec ratings and TRP’S of every week about wich channel has been no.1 no.2 no .3 no.4 and further on