Saevus packs a bag for ecology

21 Feb,2012

By A Correspondent


Saevus Wildlife, along with their anchor sponsor, travel products brand Samsonite, has launched Saevus, a premium wildlife and natural history magazine.


A two-day launch event at the Little Rann of Kutch saw sessions by eminent guests – Dr Satya Kumar –Professor, Wildlife Institute of India, Sandesh Kadur- Eminent Wildlife Photographer, and Subrata Dutta – Managing Director, Samsonite, South Asia. The focus on the sessions was wildlife photography tips, filming wildlife, mountaineering, wildlife conservation and the association of Samsonite with Saevus. Samsonite’s connection highlights corporate involvement in promoting wildlife and natural history along with a morning safari at the Little Rann of Kutch.


The Little Rann of Kutch is rich in biodiversity and is an ecologically important area for wildlife. Many local and migratory water birds like cranes, ducks, pelicans, flamingoes and land birds like sand grouse, frankolins and the Indian bustard find home at this place.


It has been nominated as a bio-sphere and World Heritage Site by UNESCO.

Saevus magazine aims at popularizing the beauty and diversity of Indian nature and Wildlife through stunning visuals, and aims at uncompromising quality to capture the imagination of every Indian who loves nature, wildlife and the outdoors.The magazine will be available on stands and specialty bookstores from March 2012. The editorial team includes Sree Nandy-Editor-in-chief, Sandeep Mall-Managing Partner, Santanu Nandy-Publisher and Dhrotiman Mukherjee-Head of Photography.


At the launch of the magazine, Mr Mall said, “Saevus aims at offering its readers a side of wildlife and nature they have never been exposed to.  We couldn’t have thought of a better place than the Little Rann of Kutch to unveil our magazine because here is where the idea of coming out with the magazine was born.”


Subrata Dutta, Managing Director, Samsonite, South Asia said, ”At Samsonite we have believed in stepping out and travelling the world. When this proposal came to us we thought it to be a great platform to showcase ourselves as partners to not just travellers but the various medium that makes one travel. I am hopeful of the great response Saevus will receive and I wish the entire team great success on behalf of Samsonite.”


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