Reliance Broadcast launches ‘Kings Of Kavis’

10 Feb,2012

Reliance Broadcast Network Limited (RBNL) on Thursday announced the launch of their show with Surender Sharma – one of India’s most famous Hindi poets and humorists on 92.7 BIG FM and BIG MAGIC.


For the very first time a top humorist will feature simultaneously on two media platforms through a single show titled ‘Hasya Panchayat’. The famous hasyakavi, popularly known as Sharmaji, will feature daily across 92.7 BIG FM stations in Hindi speaking regions as well as on BIG MAGIC, with his hilarious trademark one-liners to people’s queries on different subjects related to everyday life.


Sharmaji, known for his straight faced, glum expression, offered fans a brilliant glimpse of his show at Shivaji Stadium Airport Metro where he, along with other eminent hasyakavis, participated in the ‘Hasya Panchayat’, and made the crowd burst into uncontrollable fits of laughter.


Together with his fellow kavis, he presented a range of enjoyable poems and on a serious note urged listeners to reflect on modern-day issues such as inflation, corruption and unemployment. From the election fever in Uttar Pradesh and Punjab to popular Bollywood flicks such as Dirty Picture, the humorist took on some very hot topics and added his distinctive touch of humour and sarcasm to them.


The 92.7 BIG FM show will entertain listeners for one hour every evening and will feature the best of Sharmaji’s performances on a special weekend show.


The artist will simultaneously feature on BIG Magic’s daily show titled ‘Hasya Panchayat’ in a special segment, where he will present his hilarious take on different topics. People from the Hindi heartland of Uttar Pradesh, Madhya Pradesh, Biharand Jharkhand will also get to watch shorter capsules featuring Sharmaji’s celebrated one­-liners.


Speaking at the event, company spokesperson said: “Few things in life can compare to the joy one gets in making someone laugh. We’re proud to bring a much-loved persona like Surender Sharma into the lives of our consumers and trust his wittiness will give us many reasons to laugh. This double treat on 92.7 BIG FM and BIG Magic will ensure people never miss out on the King of Kavi’s rib-tickling humour.”


Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.


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