Raj Kundra & Sanjay Dutt partner with YouTube for Super Fight League

15 Feb,2012

By A Correspondent


This summer India will witness a sport it has never been acquainted with. Raj Kundra and Sanjay Dutt, through their company Super Fight Promotions Pvt. Ltd., have launched India’s first professionally organized Mixed Martial Arts (MMA) fighting league, Super Fight League (SFL). Super Fight League has tied up with YouTube to live stream the event on a dedicated SFL channel on YouTube at www.youtube.com/SFL.


The SFL-Google partnership will add a new dimension to MMA event providing on-demand access to millions of MMA enthusiasts across the globe. Now fans from Mumbai to Melbourne will be able to join the action from all the fight night events of SFL and share their experiences on YouTube.


The fans can also enjoy special content like fighters’ interviews, fight night highlights, knockout of the night, submission of the night, Bollywood acts, performances by international performers and much more at their convenience.


Under the terms of the tie-up, Google will have exclusive online and mobile rights for SFL content for three years, and, both, Google and SFL will jointly share revenues from sponsorships and advertising on www.youtube.com/SFL.


Raj Kundra, Founder Chairman, Super Fight League said: “This unique initiative by SFL to partner YouTube will give the league a global reach on a single platform. This will allow MMA fans anywhere in the world to view the action on-demand as per their convenience, thus making the SFL channel on YouTube the biggest virtual MMA arena in the world. Since we are offering this as a free service initially our events will have greater viewership than other MMA events. This strategic tie-up will give SFL the opportunity to give MMA fans worldwide the best fight night events with some of the industry’s best MMA Fighters.”


Sanjay Dutt, Co-founder, Super Fight League said: “Martial Arts was invented inAsiaand MMA in the west, now with our partnership with YouTube we will show the world some of the best Indian MMA fighters. With this initiative, fans will be able to have interactions with fighters and celebrities on our YouTube channel. SFL & YouTube will provide a comprehensive site to catch up on all the action any time of the day. SFL will go live from March 11.”


“We are thrilled to have the SFL as our global partner and bring this exciting Mixed Martial Arts sports content for the YouTube community around the world. The SFL format is super exciting and we’re working with SFL team to provide a unique experience to build greater awareness for the sport,” said Gautam Anand, Director, Content Partnership, Asia Pacific.


“At YouTube we’re committed to bring all the exciting content for our users and this association will help us to build on that promise. Sports and entertainment are a big focus area for us and we’re working with companies to take their content to a global audience and also provide a great opportunity for advertisers to interact with a large number of viewers through interactive video formats,” he added.


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