Radio reality show Big Memsaab to cover more states in season 5

22 Feb,2012

By A Correspondent


Following a successful response over the last four years in the Hindi heartland of Uttar Pradesh, the fifth season of the reality-based radio show and on-ground property Big Memsaab will be launched across 13 states of India – Punjab, Maharashtra, Andhra Pradesh, Karnataka, West Bengal, Kerala, Tamil Nadu, Gujarat, Orissa, Rajasthan, Madhya Pradesh, Bihar and Jharkhand.


Conceptualized and initiated by Big FM, it facilitates a platform for Indian women to showcase their talents and skills that deserve wider recognition and appreciation. Participants are thus ordinary women with extraordinary talent.


Big Memsaab Season 5 promises to attract a wider range of audiences across India. For the promotion of this show Big FM will be utilizing its extensive in-house media networks including radio, television, digital and outdoor in a 360-degree campaign which will offer advertisers excellent visibility for their products and services.


Contestants from each city will be shortlisted for four rounds followed by elimination in each round. The grand finale will have contestants from each city battling it out with one another for the final title and crown of Big Memsaab 5.


A release from the company said, “We have always believed in entertaining and engaging our audiences by initiating unique concepts that will connect us directly to our listeners. Considering the success this show has seen for the last four seasons in the Hindi heartland, we feel the time is now right to take this woman-centric property to other parts of the country.”


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