Radio City Connect’s awareness campaign for Pune Strykers

29 Feb,2012

By A Correspondent

 

Radio City Connect, the event activation cell of Radio City had organised an awareness campaign for the “Pune Strykers” hockey team at the SGS Mall in Pune. The team was launched on-air and on-ground at the same time. The team launch is said to have been a live event in the mall, along with a flash mob and studio shift. A Radio City studio was created in the mall wherein RJ Sonali went live and treated listeners with the grand proceedings of the launch.

 

The entire team of ‘Pune Strykers’ introduced themselves to the audience on-ground as well as to the listeners on-air.

 

Radio City Connect orchestrated a flash mob where the dancers grooved to the ‘Pune Strykers’ Anthem choregraphed by Piyush Malhotra, a renowned choreographer.

 

Adding to the excitement, Radio City Connect incorporated ‘Minute to Win It’ games for contestants. Merchandises like miniature hockey, bags, key chains and pens were given during the entire activity.

 

Moreover, a signature campaign was carried out by Radio City Connect that gave the audience a chance to articulate their love and blessings for the team by writing messages and signing on the board.

 

Ashit Kukian, COO,Radio Citysaid: “We are delighted to launch the Pune Strykers Hockey Team. As a medium that enjoys immense local relevance and personal connect with listeners, we have been able to cultivate a strong expertise in on-ground activations. This is the first time a sports activity has been launched on-ground and on-air simultaneously. I am glad that the response was much more than what we had anticipated. Our effort to create awareness of the team by reaching out to maximum number of listeners and contribute towards adding popularity to the game of hockey has been successful. ‘Radio City Connect’ which is Radio City 91.1 FM’s full spectrum activations cell provides end-to-end 360 degree brand marketing solutions to all our clients. Our proficiency in executing on-ground activations has propelled this partnership with the World Series Hockey.”

 

Mr. Manoj Choudhary, Franchise Owner, Pune Strykers and promoter of Jewel Products said: “World Series Hockey was conceived with the objective of reinvigorating the sport of hockey in India and creating a financially self-sustaining ecosystem for hockey to thrive and grow to become the “sport of choice” for young Indians. We chose Radio City Connect because our team spirit and attitude is synonymous with their brand attitude; leadership, energetic and pep.”

 

More than 18,000 people are said to have attended this event which was covered by many leading publications and TV channels.

 

World Series Hockey is a joint initiative between the Indian Hockey Federation and Nimbus Sport. An annual event, World Series Hockey will feature “city-based” teams playing against each other in a “home and away” league, culminating into a multi-header playoff to determine the World Series Hockey Champion.

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