[MxM Radio] RAMcheck: Mixed fortunes for Mirchi

10 Feb,2012

By A Correspondent

 

TAM Media’s Radio Audience Measurement (RAM) – which covers four key metros, Mumbai, Delhi, Kolkata and Bengaluru – released its latest radio listenership figures for Wk 47- Wk 50 (Last two weeks of November and 1st week of December 2011) and Wk 51- Wk 2 (Last three weeks of December 2011 and 1st week of January 2012).

 

According to the latest RAM data, for listeners of 12 years and above, and according to radio channel shares, Radio Mirchi, Radio City, Fever FM, Big FM, Red FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.

 

Mumbai:

There is some amount of volatility for the number one spot in the Mumbai market. The latest RAM data for week 51 to week 2 has brought back Radio Mirchi as the number one FM radio station in Mumbai. The lead over Radio City is marginal. What remains to be seen is whether next month, Radio City regains the numero uno position or will Radio Mirchi retain the number one spot. It may be recalled that Radio Mirchi had long retained the leadership position in Mumbai until Radio City toppled it to become the number one FM radio station in terms of market share.

 

Ranked three is AIR FM2 Gold which has more or less remained stagnant in listenership share followed by Big FM and Fever FM, ranked four and five respectively. Both Big FM and Fever FM made slight gains in week 51 to wk 2, 2012 as against week 47 to week 50, 2011. The other FM stations in Mumbai market include, Red FM, Radio One, Oye! FM, AIR FM1 Rainbow, Vividh Bharati and Akashavani Mumbai.

 

 

Delhi:

Once known as a Radio Mirchi stronghold, Delhi today has become quite an unpredictable market for FM radio listenership. This is what wk 51 to wk 2, 2012 RAM data reveals, according to the latest RAM data, Fever FM has reclaimed the numero uno position from AIR FM2 Gold to become the most popular FM station in Delhi while Radio Mirchi continues to rank three in listenership share. Interestingly the battle for the number one position is between Fever FM and AIR FM2 Gold, what remains to be seen is whether Radio Mirchi bounces back to reclaim the number one spot or whether Fever FM continues to lead among the private FM stations.

 

A distant fourth is Radio City followed by Red FM and Big FM ranked fifth and sixth respectively. Although Fever FM is leading the Delhi market it has shown a decline in listenership. The other FM stations to have grown in listenership shares are Radio City, Big FM, Oye! FM and Hit FM. The other FM stations in Delhi are AIR FM1 Rainbow, Vividh Bharati and Akashavani Delhi.

 

 

Bengaluru:

The Bengaluru market has also seen a sea change in FM listenership rankings. Once a Big FM stronghold, the market is now dominated by Radio City which has not only retained its leadership position in Bengaluru, but has also significantly increased its listenership. Close behind Radio City is Radio Mirchi followed by Big FM, a distant third and Red FM ranked four. Radio City, Radio Mirchi and Red FM are the only FM stations to have seen an increase in listenership share on wk 51 to wk 2, 2012 as compared to the wk 47 to wk 50, 2011 RAM data. The other FM stations in this market are Fever FM, Radio One, Radio Indigo, AIR FM1 Rainbow, and Akashavani Bangalore.

 

 

Kolkata:

The only RAM market which has maintained the status-quo in listenership ranking; Radio Mirchi continues to be the most popular FM station in Kolkata, followed by Big FM and Friends FM continues to rank third. Radio Mirchi is comfortably at number one position in Kolkata with 23.3 per cent of the listenership share followed by Big FM which is a distant second with 17.4 per cent share and Friends FM with 14.9 per cent of the listenership share.

 

A distant fourth is Aamar FM followed by Red FM and Fever FM ranked fifth and sixth. Radio Mirchi and Big FM ranked one and two have already seen an increase in their listenership share. The other FM stations in Kolkata to have witnessed growth in their listenership share are Red FM, Oye! FM, Radio One and AIR FM2 Gold. AIR FM1 Rainbow, Power FM, Vividh Bharati and Akashavani Delhi are the other FM stations available in Kolkata.

 

 

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos