Prabhat Khabar launches rural tabloid Panchayatnama

15 Feb,2012

By A Correspondent


Mahatma Gandhi once said: “the soul ofIndialives in its villages”. In fact, he termed them ‘small republics’ and advocated for ‘a village-based political formation’ and the creation of Gram Swaraj. But in time, the essence of villages was lost in rapid urbanization.


Where once almost 70 per cent of population resided in villages which also were our biggest contributor in terms of agriculture and agro-based products, now seems to have gone far away somewhere.


In fact, now a day, even media, for commercial reasons or otherwise, don’t portray the real picture of villages. To bring development and growth to villages of Jharkhand, the leading Hindi daily Prabhat Khabar has launched its fortnightly tabloid ‘Panchayatnama’.


The newspapers was inaugurated by Union Rural Development, Shri Jairam Ramesh in the presence of Shri Primal Nathwani , MP Rajya Sabha , Shri Hemant Soren, Dy. CM, Jharkhand and Ex-Chief Minister Shri Babulal Marandi at ATI Ranchi.


The tabloid will cover and feature Panchayat-oriented news, information and issues such as empowerment to Panchayat people, monitoring and analyzing their development work, information about and reviewal of  government schemes for Panchayat, incorporation of better people in Panchayat for the post of Mukhiya and other Panchayat seats.


The 40 pages colour tabloid with cover price of Rs12 is first of its kind in Jharkhand and will be available in all the 4423 Panchayats in 24 districts.


The tabloid has promised to deliver news with credibility and already 15,000 copies have been booked. It’s a step to revive the identity of ruralIndiaand initiate development programs.


The newspaper targets rural readers like farmers, NGOs, Panchayat members, Gram Sabha, government departments in rural areas and Zilla Parishad.

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