PGTI, Ten Golf ink three-year deal

10 Feb,2012

By A Correspondent

 

Professional Golf Tour of India (PGTI), the official sanctioning body of professional golf in India, on Thursday announced a three-year exclusive partnership with the soon-to-be-launched sports channel, Ten Golf.

 

The deal provides Ten Golf with the broadcasting rights for all PGTI-sanctioned tournaments within and outside the country from 2012 to 2014. Ten Golf  is India’s first exclusive golf channel.

 

Announcing the partnership, Mr. Padamjit Sandhu, Director, PGTI, said: “Professional golf inIndiahas had strong positive growth over the last five years under PGTI. We are at a stage now where it is important for us to showcase the depth of Indian talent and their achievements with the support of a professional electronic medium. To further grow golf, and project the opportunities and the potential the sport has, it is important to have a strong broadcast partner. With Ten Golf we see strong synergies, and are confident that their expertise, knowledge and bandwidth will substantially help take Indian golf to the next level.”

 

Mr. Atul Pande, CEO, Taj Television India Private Limited, said, “Our sports broadcast strategy of building committed viewers in specific sports, has led to the idea of the golf channel – Ten Golf. Our tie up with PGTI will help in strengthening the Indian Tour. We will be working closely with Asian Tour and European Tour to bring world class golf action for viewers inIndiaand the subcontinent.”

 

When Ten Golf launches in March, it will broadcast a weekly show titled “Inside the PGTI”. This show will highlight the best golfing action from PGTI events and will feature golfers on the PGTI circuit. The sports channel will also air special promos and fillers based on Indian golfers and the PGTI tour.

 

Ten Sports bouquet of channels are the leading sports channels in Indian Subcontinent. Ten Golf will be the latest addition to the bouquet of products offered by Taj Television Limited, whose portfolio includes Ten Sports, Ten Cricket, Ten Action+, Ten HD. TEN bouquet of channel reaches 100 million households acrossIndia.

 

Formed in 2006, Professional Golf Tour of India (PGTI) is the recognized official body of professional golf inIndia. PGTI’s objective is to promote professional golf in the country as well as give players an opportunity to be involved in decision making for all aspects of the game.

 

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