Pavan Varshnei quits ABP, hands over to Kaushik Banerjee

22 Feb,2012

By A Correspondent


Pavan Varshnei, President, English language publications at ABP, has decided to move on with Kaushik Banerjee, Vice President of the ABP group, taking additional charge with effect from March 1, 2012.


Pavan Varshnei joined ABP in 2008 to run Businessworld, and set up and launch Fortune India. Prior to joining ABP, he was the Publishing Director of the Business Division at the India Today Group and was credited with rapidly expanding the portfolio. He identified new segments and successfully launched four new publications: Scientific American, Harvard Business Review, Men’s Health and BT More. He also negotiated a joint venture with Germany’s Axel Springer Group to launch Auto Bild India.


Before joining the IT Group, he was executive vice-president at Lintas India. He spent 14 years at Lintas, working across several Unilever brands, Maruti Suzuki, Electrolux, Joyco, Wills Lifestyle and Sony Ericsson. At Lintas, he also served as head of insight and oversaw the AOR (agency of record) media business for Bajaj Auto, Idea Cellular, UTI, Pantaloon and Parle Agro. Varshnei is a Chevening scholar from the London School of Economics, UK. He graduated from St Stephen’s College, Delhi, and holds an MBA with distinction from the Asian Institute of Management, Manila.


Mr Kaushik Banerjee joined ABP in 2007 and oversees all SBU activities of Anandabazar Patrika. Armed with 15 years experience in sales and marketing, he had a long stint at Titan Industries, where he was instrumental in launching their range of alarm clocks in India. Thereafter, he moved to Duncans Industries Ltd in Calcutta, becoming the marketing head for their packaged tea division.


After a short stint at Bombay Dyeing, he joined Idea Cellular Ltd. He them moved on to the Murugappa group where he became Vice-President, Sales and Marketing, working with the bathroom products and travel divisions. Mr Banerjee is a mechanical engineer from Jadavpur University and is an alumnus of IIM, Lucknow. The move took place earlier this month and an internal communique was sent out. Mr Banerjee is likely to relocate to New Delhi from Kolkata and Mr Varshnei has not yet revealed his plans for the immediate future.


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