OOH brand awareness for Om Logistics by JCDecaux

27 Feb,2012

By a Correspondent


The client brief to JCDecaux was to create awareness about brand Om Logistics and its services. Om Logistics is the flagship company of Om Group, an Indian multi-modal logistics company. The outdoor campaign has been executed by JCDecaux in the city of Delhi.


The idea behind the campaign was to give Om Group a higher visibility and appeal. The duration of the campaign, from January 2012 to February 2012, was selected to coincide with the various exhibitions held at Pragati Maidan in these months. JCDecaux displayed the creatives of the different business verticals of Om Group. The creatives were displayed on seniors and pole-mounted MUPIs in some of the prime locations in Delhi to draw attention of the commuters. The area around Pragati Maidan was used for the campaign to gain mileage during the exhibition season.


The TG for Om Logistics are individuals or companies involved in the logistics of supply chain management. The objective of the campaign was to create a lasting impact and to increase brand awareness through outdoor campaigns.


Lalit Kumar, Assistant Manager, Marketing, Om Logistics said, “This campaign has created impact on the arterial routes and vantage locations with its large formats and creatives. The campaign gripped people’s attention and succeeded in attracting our TGs.”


Alok Duggal, General Manager, Sales, JCDecaux India said, “We are glad that we have been able to build brand awareness for Om Logistics. We always look forward to partner with niche brands and support them in reaching their objectives.”


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