One missed call to vote for DID 3 participants

21 Feb,2012

By A Correspondent


We all have hopes. It’s what equips us to deal with life’s trials and tribulations. Each one of us has endless hopes….It’s this ‘Umeed’ that keeps us going.


Zee TV’s dance reality show, Maruti Suzuki Presents Dance India Dance will be shortly announcing its Behtareen Terah (13) contestants. And the key decision has been thrown open to the janta. Voting is our fundamental right and if we can vote for free to choose our government, then why should we spend money to vote for our favourite reality show contestants?


Taking this thought forward, Zee TV has made the entire voting process in reality shows free of cost. DID viewers can pick up the phone and give a Missed Call to their favourite contestants.


The thought of giving audiences an opportunity to choose the winner of a reality show through a public voting system, as a concept, was initiated by Zee TV for the very first time in 2003 for the show, Zee Cine Stars Ki Khoj.


After that, the concept of ‘one mobile- one vote’ was introduced during the time of Sa Re Ga Ma Pa Singing Superstar in 2010, to avoid duplication while counting of votes made from the same number.


Now, the channel has devised a method which nullifies the entire debate about voting being a money making mechanism between the channel and the telecom companies! The Missed Call voting system devised by Zee TV in Dance India Dance Season 3 will ensure that there’s no fallacy in choosing a winner and will also erase all doubts about the existence of any benefits to the channel in the voting process. The channel will incorporate the same in its future reality shows as well.


“With DID Season 3 – Voting Free, we are aiming for never before achieved viewer’s participation in the show. With this voting system, every unique missed call will be counted as one unique vote thus making the janta janardan, the true adjudicator in deciding the fate of our show.  Technology is helping us value the viewer’s point of view even further. The decision of free voting is a welcome change to those who have hitherto refrained from participating owing to extra charges for an SMS to special numbers! There can be nothing more transparent than this mechanism in the decision of choosing the final winner of any reality show on ZEE TV,” said Akash Chawla, Head Marketing, National Channels, ZEEL.


Here’s how the mechanism works: Every contestant in the Behterein Terah has been designated with an unique number. All a viewer has to do is dial that number and after one ring, the call gets disconnected automatically. The viewer gets an acknowledgement message that his vote for the particular contestant has been registered. In one week, a viewer can vote for a particular contestant only once. However he can vote for multiple contestants in the same week. The best part is the viewers can call to vote their favourite contestant even with zero balance. The mechanism has already assisted in choosing the Wild Card entrants of the show.


Dance India Dance has always believed in exploring unique initiatives on a large scale to build its brand equity. Be it the grand Carnival that was conducted on the streets of Mumbai during DID Season 2 or the unique ‘Dance Mobs’ that were conducted in malls, multiplexes, railway stations and streets of Mumbai and Delhi during the launch of DID season 3 or the very recent Licensing & Merchandizing deal that the show has done with apparel giant Reebok to further build the brand.


Post a Comment 

21 responses to “One missed call to vote for DID 3 participants”

  1. Khouloud Saad Lamjaeed Mahjoub says:

    i love you dance india dance

  2. Khouloud Saad Lamjaeed Mahjoub says:

    i love you mudassar khan

  3. Khouloud Saad Lamjaeed Mahjoub says:

    mudassar khan

  4. khouloud mahjoubi says:

    i love you mudassar khan

  5. Naim_53 says:

    Krukita is the best of all keep it up i pray that u and ur team the DID3 title

  6. Anuradha Singh says:

    i want to vote for raghav, mohena and rajasmita

  7. Vandna_khanchandani says:


  8. faiza says:

    reghave is so good this is beauty ful……………………. reghave is sowl moshan is very beautyful………………..

  9. Nehasharma50405710 says:

    nice dance

  10. Rustamkumar2010 says:

    WOW……………………. RAGHAV

  11. Rahulkashyap says:

    I love raghav becaue dancing is very nice…. chumeswari danceing

  12. Pisces_girl 2198 says:

    just raghav

  13. PARTH says:

    i love da dance of rajasmita u ra da pride of orissa


    jabse meine raghav ka dance dekha hai tabse mein uski fan ho gayi hun ,,,,,,, i love raghav ….raghav mein tumse milna chati hu kya karu bas itna hi plss take care

  15. Vanshika dudi says:

    raghav what can i tell about his slow motion he is very fantastic dancer i think

  16. Khanarbaaz96 says:

    raghav is a very good dancer hes dancer was popular of india
    he is very good dancer thanks

  17. Khanarbaaz96 says:


  18. Ashis Datta says:


    • RAJAN GUPTA says:

      “RAGHAV” (Cockroach) has Superb/Unique Style……. I & My full Family VOTE 4 HIM Only……

  19. Ashis Datta says: