One Alliance & Neo renew arrangement

07 Feb,2012

By A Correspondent


NEO Sports Broadcast Pvt. Ltd and MSM Discovery Pvt. Ltd have come together once again for the distribution of television channels NEO Sports and NEO Cricket under the aegis of TheOneAlliance bouquet effective January 4.


TheOneAlliance bouquet is further strengthened with a line up of blockbuster sports events – Asia Cup (Cricket), UEFA Euro 2012 (Football), French Open (Tennis) and World Series Hockey (Hockey). This stellar line up coupled with DLF IPL on SET MAX makes TheOneAlliance bouquet the preferred choice of sports fans.


Rajesh Kaul, President – MSM Discovery Pvt. Ltd, said: “The philosophy of TheOneAlliance is to create a strong product offering of diverse and strong television content. The sports genre has always been a strong growth driver. We are happy to welcome back NEO to TheOneAlliance bouquet. The blockbuster line up on Neo channels coupled with DLF IPL on SET MAX will ensure the bouquet is poised for further growth.”


Prasana Krishnan, COO – NEO Sports Broadcast Pvt. Ltd added: “TheOneAlliance and NEO distribution deal is a strategically sound arrangement. NEO has shared an extremely fruitful and pleasant relationship with MSMD and we are happy to rejoin TheOneAlliance bouquet and aspire to take it to greater heights. The combined offering of the bouquet will ensure viewers get to witness the biggest blockbusters in Cricket and major sporting events in 2012.”


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