Flashed y’day: O&M launches Social@Ogilvy

14 Feb,2012

By A Correspondent


Ogilvy & Mather announced today the launch of Social@Ogilvy, a worldwide practice connecting all of the agency’s social media experts to deliver solutions across all areas of business.


What was once a specialty offering within Ogilvy Public Relations has now expanded across all marketing disciplines into a dynamic, global network of social media experts from the complete Ogilvy family. Social@Ogilvy connects marketing, communications, CRM, sales enablement, shopper marketing experts and more to deliver seven big social solutions. In addition to Social Media Marketing and Communications, these solutions now include Social Shopping, SocialCRM, Social Care, Social Business Solutions, Listening and Analytics, and our measurement model, Conversation Impactâ„¢.


Social@Ogilvy enables the firm to more efficiently and effectively serve the complex needs of clients, as social solutions become true business solutions.


“Now, no matter which door clients walk through at Ogilvy, they will connect with the Social@Ogilvy team to deliver agile and measurable solutions. That’s access to social experts deep in every marketing and communications discipline,” says John Bell, Global Managing Director of Social@Ogilvy. “We have worked hard over the last seven years to define and apply ‘best practice’ use of social media to business. The real power of social media for business in 2012 and beyond lies in fully integrated solutions, not stand-alone social programs.”


With over 550 dedicated social media experts around the world – and another 4,000 digital experts – the Social@Ogilvy team is the largest network of social media strategists delivering global and local solutions. Headquartered in New York, the team is led by John Bell, Global Managing Director, Tom DeLuca, Chief Operating Officer and Thomas Crampton, Director of Social@Ogilvy in Asia-Pacific.


In Asia Pacific, Social@Ogilvy extends to 23 cities in 15 territories.


“The demand for world-class digital and social media solutions across Asia Pacific is growing rapidly. Social media has been the fastest growing discipline over the last two years,” said Paul Heath, Chief Executive Officer, Ogilvy & Mather Asia Pacific. “Social@Ogilvy brings our social media specialists from all disciplines into an integrated team that supports clients at every stage of the game.”


(based on a press communique received from Ogilvy India)

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