“No Paid News” in Dainik Bhaskar

07 Feb,2012

By A Correspondent


Dainik Bhaskar has unveiled a campaign  ‘No Paid News’ with a promised to readers that they will not be misguided.


Simple yet stark statements and visuals in a very common man’s language and imagery were used to drive home the differentiator and the message was amplified by radio. The campaign ran through the entire election duration ending with the polling.


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