MJ Akbar’s The Sunday Guardian turns 2

06 Feb,2012

By Akash Raha


The Sunday Guardian, the weekly Sunday newspaper, completed its second year in the market. The anniversary issue of the newspaper came out on February 5, 2012.


Senior journalist and columnist MJ Akbar had launched the weekly newspaper from Delhi on January 31 2010. The newsweekly is also simultaneously published in London under the name of ‘India on Sunday’.


Speaking about the two-year-long journey Kamal Shah, COO, The Sunday Guardian said, “It’s been an exciting journey so far. We’ve managed to create a distinct identity in a very short span of time, and have been able to assemble an excellent group of editorial staff who have consistently provided thought-provoking analysis and news. It is possible to be successful as a Sunday newspaper in this day and age of instant news. Our approach has always been analytical. We just don’t report news but look at news in depth!”


When asked how the newspaper has grown in terms of revenue and circulation Mr Shah said, “We have concentrated since the beginning in establishing a broad circulation base and readership profile. We have managed the high net worth individuals, knowledge seekers and decision makers as our readers. Our revenues are growing and we’ll be able to capture a large percentage of advertising volumes in the weekly newspaper category.”


According to sources in The Sunday Guardian, the newspaper circulates 74,500 weekly copies and 8,000 in its London editions. The weekly newspaper comprises of 40 pages of which 20 pages are devoted to the youth in the section Guardian20. The newspaper also has a digital presence on www.sunday-guardian.com.


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