Mindshare Chennai bags media duties for SPR&RG Constructions

07 Feb,2012

By A Correspondent


After recently bagging the media duties of The Hindu,Mindshare,India’s leading media agency has added another new business to its client portfolio – Tamil Nadu based real estate developer SPR&RG Constructions Private Limited. The mandate involves handling the media strategy as well as planning and buying across all mediums. The account will be handled out of the Chennai office.


Commenting on the win, Ravi Rao, Leader,South Asia, Mindshare, said: “This win is great news following Mindshare’s recent growing focus on strengthening our South operations. We are really excited to have the opportunity to serve SPR&RG Constructions Private Limited. They have a great vision for the category and we believe we can do some game-changing work for the brand and look forward to doing it well.”


SPR&RG Constructions Private Limited is engaged in the acquisition and development of residential and commercial properties, besides executing turnkey infrastructure projects in Tamil Nadu. The company is coming up with their second large scale project in Chennai – Osian Chlorophyll where they bring on board the social conscience that ensures they contribute to the societies they are operating in.


This is a unique property with 42 gardens and sky bridges that connects all the 10 blocks which have gardens lining it and thereby enhancing healthy living within the city limits.


“With two upcoming projects in Chennai at Porur and Vepery, we were in consideration to partner with an agency that has expertise in local media and has ability to put to use global knowledge at local level for all our forthcoming projects,” says Sandeep Pantvaidya, VP – Marketing and Sales, SPR&RG.


“We are glad to have Mindshare, one of the finest media buying agencies in the country today, on board to handle brand SPRRG and Chlorophyll. We look forward to a lengthy and profitable partnership with Mindshare in the years to come,” he added.


Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 114 offices in 82 countries throughout the North America, Latin America, Europe,Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands.  Mindshare is a member of WPP, the world’s leading communications service group with $84.2bn in billings (source: RECMA), and is part of GroupM, the world’s leading full service media investment management operation, which was created by WPP Group to oversee its assets in this sector.


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