Madison World’s Platinum Media wins Dixcy media AOR

17 Feb,2012

By A Correspondent


Platinum Media, a unit of Madison Media Group has just announced that it has won the media planning and buying account of Dixcy Textiles. The account was previously handled by MPG and is estimated to be at Rs25 crores.


Tirupur-based hosiery giant, Dixcy Textiles markets its products under the names Dixcy and Dixcy Scott. Within a short span, the company has been able to garner a healthy market share because of high customer satisfaction of all products offered by the company. The company is into inner wear, thermal wear and casual wear and has aggressive growth plans.


“We are delighted that Dixcy has appointed us as their Media AOR and are confident that we will be able to add a lot of value to their business and look forward to a long and mutually beneficial partnership,” said Basabdutta Chowdhury, CEO, Platinum Media.


“Talks were on for almost two years about this shift and also new product launches and the expertise of the agency to handle the same has made us take this decision,” said Rahul Sikka, Director, Dixcy Textiles.


Madison Media Group comprising Madison Media and Platinum Media is a part of Madison World, which also has specialist units in Advertising, Business Analytics, Out-of-Home, PR,Mobile, Rural, Retail, Sports and Entertainment employing over 1,000 communication professionals acrossIndia,Sri LankaandThailand. It is India’s foremost media agency group handling media planning and buying for blue-chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Levis, SpiceJet, Axis Bank, Domino’s, Bharti Axa, MaxNewYork Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Indian Oil and many others. The gross billing of Madison Media is Rs3,000 crores.


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