Lintas Media Group wins Jayalakshmi Silks

06 Feb,2012

By A Correspondent


Kochi-based Jayalakshmi Silks, one of the largest readymade textile retailers in Kerala, has awarded its Media duties to Lintas Media Group. The account, estimated at an annual spend of Rs20 crores, was handled by a local media agency prior to this.


Suresh Balakrishnan, CEO, LMG said, “Vidya Nandakumar has just taken over as the head of the Kochi office and we have won Jayalakshmi Silks. We are extremely delighted to win this business which, along with Manappuram, which is an existing account inKochi, makes us a serious player in the Kerala market.”


Govind Kamath , Managing Partner, Jayalakshmi Silks said, ” The retail market in Kerala is extremely vibrant, especially in the textile and jewellery categories. We have been growing and expanding at a healthy pace. In the last 18 months, apart from ourKochioutlet, which is more than 50 years old, we have opened huge outlets inCalicutand Thiruvanthapuram and are opening our largest outlet in Trichur in April. We realized that in order to help us in the expansion process we need credible partners having an international pedigree. We are very excited about appointing Lintas Media Group as our Media AOR. We are hoping that they will enable our growth in the years to come”.


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