Introducing the MxM Journalism Review

28 Feb,2012

So what’s a media, marketing and advertising website doing with a Journalism Review? Isn’t journalism at the bottom of the value chain for some or just one of those things that don’t quite matter? ‘Cos who will advertise on a website/microsite that’s only got journos hooked?


Monsanto, perhaps, given that it was the benefactor for a major award recently. Or the Jaypee group or various others wanting to curry favour with news media professionals.


There’s a reason why the MxM Journalism Review (MJR, for short) has happened. For one, we have received an astounding response to our journalism section. And two, as a media and marketing site, we can’t not track what’s happening in this part of the media. While the pressure of running the rest of the operations has taken a toll over my doing Mediaah! regularly, senior journalist, until last year senior editor at DNA and former colleague Ranjona Banerji’s ‘Freaking News’ has been attracting many hits. Plus Gouri Dange’s column ‘Naming no Names’, Deepa Gahlot’s review of reviews, Newswatch by well-known journos, Anil Thakraney’s frequent ‘hard knocks’ on news and of course our regular fare of stories.


The objective of MJR is not to take journalists to the cleaners. Yes, it’s a ‘review’ but we aren’t watchdogs who like to bark at everyone. It’s more of a celebration of the profession, and in the process reporting on all the good and bad things in there. We don’t think there’s anything wrong with innovative advertising in print. So a coffee-flavoured newspaper is fine and if a newspaper wants to have a full page ad on Page 1 on a big news day, then we guess its folks know how it impacts the brand. We’ll have our commentators do the talking, but we surely don’t believe most publishers are evil.


Yes, we have a very strong view on paid content. Our standpoint on the issue was evident when we were perhaps the only publication which said RJ mentions constituted an incorrect practice… quite the same when a newspaper asks a restaurant to pay for publishing a picture of its opening. We don’t think it’s right. We stand for integrity in the profession and are worried as media companies compromise on ethics when they get into allied activities like events – conferences, awards, et al.


We think journalists who accept bribes are as corrupt as those indicted in the various scams. We believe journos who pass off readymade stories handed to them by PR agencies as their own are corrupt even if they may be senior editors at respected print media. We think award organisers who give out awards without a legit process and/or juries deciding on them must be damned.


We also want private FM radio to air news. We think news journalism – especially local and cultural – will get a huge boost with FM radio. When Markandey Katju went on a rampage against journalists, we were upset because some of it was indeed true, except of course he had no business to do so as Press Council chief.


The MxM Journalism Review isn’t just about news journalism. We are as interested in documenting how the Maxim editor is doing as is the editor of Hindustan Times. We will write about how Sun News is doing as much as, say, YouTube-based film news offering Lehren.


A lot of it is tough doing, but we hope to achieve the impossible thanks to a network of well-wishers across the country. In the process, we may experiment. Our columns and features may upset Editors, CMOs and CEOs. While some may threaten to pull their advertising, a few may choose to invest their faith in us.

MxMIndia’s MJR will strive to bring you unbiased news and views on Indian journalism. So help us God.


-Pradyuman Maheshwari

Editor-in-Chief and CEO, MxMIndia

BBM: 23050B5D, Twitter: @pmahesh
Gtalk: pradyumanm[at]

PS: Taaliyaan!

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One response to “Introducing the MxM Journalism Review”

  1. Sathya Saran says:

    great idea, but do include the neglected world of the freelance journo who plies his/her own oars