INMA in LA to host digital revenue models and transformation strategies

24 Feb,2012

By A Correspondent


INMA World Congress will hold a two-day conference on May 6-8 in Los Angeles on digital revenue models and transformation strategies. Earl J Wilkinson, Executive Director and CEO INMA said, “We have a fantastic program coming together for the INMA World which will be pushing our industry to identify new growth paths and revenue models under the theme “New Oxygen, New Growth. This will be a conference of aspiration and strategy, and I encourage participation in a program that will transcend national borders and media boundaries.”


Some of the speakers at the conference focusing on digital revenue models and transformation strategies include Digital Revenue Models of the Future by Michael Lamb, Principal, McKinsey & Company. As news publishers aim to price content and get consumers to pay for digital access, McKinsey & Company has developed a four-point look at what media companies should be prioritising in the next five years. They include consumer-paid content, next-generation premium display advertising, how to build lead-generation networks, and video. Learn about the best practices across media companies and the strategies behind these best practices.


Christian Unger, CEO, Ringier AG will talk on Digitisation, Diversification, and Entertainment. Ringier has a 180-year-old history of innovation. Recent years were all about the transformation from a traditional (print) publishing company to a digital and diversified media and entertainment house. This presentation will outline the course Ringier decided to take and experiences made on this journey. Ringier is a Switzerland-based media company with newspapers, magazines, and more in eight European countries as well as China and Vietnam.


The Anatomy of Transformation will be delivered by Clark Gilbert, President and CEO, Deseret News Publishing Company. The Internet is forcing choices. If made definitively, these focusing decisions can lead to new growth and successful transformation. Most newspapers are unwilling to make these tough choices: inching their way down in print costs, still trying to cover every type of story, and trying to do both print and digital in the same organisation. The Deseret News has had unprecedented growth in both print and online areas by focusing its editorial emphasis on stories that are distinct to its voice for faith and family. This has enabled the company to double print circulation, launch a national Sunday, and create a separate digital division – leading to double-digit audience growth and three straight years of 50%+ online revenue growth. This session will focus on the organisation, financial, and content implications of a digital-first strategy.


The early registration deadline is Friday, March 9.


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