Industry bigwigs share insights with students at Ignite!

07 Feb,2012

By A Correspondent


“You won’t get what you deserve, you get what you negotiate!” said Vijay Mansukhani, Co-Founder & Managing Director of consumer electronics giant, Onida Ltd.


Mr. Mansukhani shared this and other insights with students of Centre For Management at the inauguration of Ignite!, CFM’s Industry Week on February 6.


Sharing vignettes of his entrepreneurial journey, Mr Mansukhani spoke about how in the 1980s, the nascent Onida signed a joint venture withJapan’s JVC, beating larger Indian manufacturers, by understanding how the Japanese mindset worked.


Additionally, the highly successful (and radical) TV campaign where the Devil said that Onida TVs were ‘Neighbours Envy, Owners Pride’ was due to the fact that they picked a young low cost ad agency and couldn’t pay for the larger conservative ones.


Students later said that it was refreshing to hear from a successful entrepreneur who was willing to share both the positive and negative aspects of his life.


Also giving his valuable inputs was Mr. Chandrakant Salunkhe, President of the SME Chamber of Indian who adviced the students about the government schemes available for micro and small entrepreneurs. “Rs1 Crore collateral-free loan is available to micro and small entrepreneurs under the Government’s Credit Guarantee Trust,” he said.


What was interesting about the above fact was that the vast majority of people are not aware of this facility. So many budding entrepreneurs never start their own business due to lack of funds. If this was widely known, there would be many more companies starting up.


The SME Chamber focuses helping entrepreneurs through education and networking on ways they can grow their businesses faster.


When he asked the assembled management students how many of them wanted to start their own business, a majority raised their hands. This was a huge shift from the older mindset where students just wanted a good corporate job after graduation.


Mr. Salunkhe and Mr. Akhil Shahani (Managing Director of Centre For Management), spoke about the need for jointly creating an MBA especially for the SME segment.


It was a great eye opener for CFM’s students on the ways they can start their own business.


Ignite! Is being held from February 6 to 11 between 10am to 4pm at the Centre for Management campus in Bandra. Every day, well known achievers from Indian and international industries as diverse as electronics, pharmaceuticals, media, transportation and retail will come to share ideas with the students to inspire them to greater heights in their own post graduate careers.


Centre for Management is part of a global network of 75 Universities and 500 colleges that bring internationally recognized MBAs toIndia. It is an initiative of the Thadomal Shahani Trust, whose trustees sit on the managing board of 24 colleges in Mumbai includingThadomalShahaniEngineeringCollege, HR College,JaiHindCollege, KC College,MMKCollege,NationalCollegeand others.

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