Goafest launches “Marketing Wizards” for young clients

21 Feb,2012

By A Correspondent


Keeping up to the promise of a ‘bigger and better; Goafest 2012, the organizing committee on Monday announced the launch of “Marketing Wizards” open to the Indian Society of Advertisers (ISA) member companies for delegates under the age of 30.


Marketing Wizards is an interesting initiative wherein each ISA member can nominate up to two rising stars from their marketing teams under the age of 30 years to experience the highs and thrills of Goafest 2012. This offer is available at a discounted fee of Rs 6,000 only. This amount will covers two nights at a five star hotel, food & beverages, local transportation, seminars, award shows and much more with no further costs.


Speaking about the programme, Arvind Sharma, Chairman of Goafest 2012 said: “This year we are focusing on getting clients to Goafest 2012. We hope to see many more senior marketers and a large contingent of young advertisers at the festival. Marketing Wizards has been created as an initiative to drive young advertisers’ participation and ensure that everyone is aware of what is in store for them at Goafest 2012.”


Mr Sharma added: “There are many firsts for Goafest 2012. The inclusion of SAARC nations, Grand Prix’s across categories. The latest addition, Marketing Wizards, will be an ideal platform for marketers to reward their rising stars. Goafest 2012 will not only help them widen their advertising horizons they will also have a great time at the event.”


Mr. Bharat Patel, Chairman, ISA said: “We welcome this initiative from AAAI & Goafest to increase participation of our members, and specifically their rising stars. Successful partnerships between advertisers and their advertising agencies are fundamental to the success of brands. In many ways, Goafest and the Abbies are a celebration of this success. Equally, they are opportunities for our bright young marketers to imbibe and learn. I believe our rising stars will benefit immensely by actively participating in this opportunity. The ‘Marketing Wizards’ initiative is indeed very attractive and I am sure our members will make the most of it.”


Goafest 2012 is being organized by AAAI and Ad Club Bombay in partnership for the fifth year and will be held from April 20-21 at the Zuri White Sands in South Goa. It will be preceded by an advertising conclave on April 19th. The festival is themed the ‘Magic of Ideas.’


Over the years, specialist areas like Out of Home & Ambient, Design, Interactive Digital Advertising, Direct, and Integrated Advertising have been growing in importance. In recognition of this phenomenon, in 2012, Abbies at Goafest will have provision for Grand Prix in all the nine verticals – the Grand Prix is being introduced in media awards as well.


Advertising Agencies Association of India (AAAI) is the official, national organization of advertising agencies, formed in 1945, to promote their interests. The Association promotes professionalism, through its founding principles which uphold sound business practices between advertisers and advertising agencies and the various media. The AAAI is recognized as the apex body of the advertising industry at all forums – advertisers, media owners and associations, and even government, as the spokesperson for the advertising industry.


The Advertising Club Bombay, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world, and, according to many, also the busiest. It has over 1,400 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies.

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