FM stations celebrate Valentine’s Day

14 Feb,2012

By A Correspondent

 

In case you don’t remember what’s special about today,  just tune into any FM radio station and you will know that love is in the ‘air’. And when television channels, newspapers & magazines and the internet have something to offer this Valentine’s Day, can FM radio be far behind?

 

Here are some of radio stations and their big plans for the day:

 

  • Big FM

Big FM will be playing love songs or romantic songs throughout the day. Big FM Hyderabad station has been running an on-air contest – Jodi No.1 since the last four days wherein listeners share their love stories with the RJ. On February 14 – Valentine’s Day – actors Siddharth and Rana Daggubati will select the best stories, announce the winners and reward them during the morning show.

 

Big FM’s Delhi station will air ‘Big Love Meter’ which will test how well the listeners know their partner. In addition, an RJ will travel across the Delhi city in a ‘Mobile Big Booth’ conducting ‘Love Meter’ tests on married and unmarried couples. Big FM Delhi will also have ‘Club 927’ which aims to engage housewives by conducting a quick ‘Love Meter’ tests on their husbands over the phone.

 

Big FM Mumbai station has roped in Rajeev Khandelwal and Mugdha Godse to co-host the morning show with RJ Ankit to promote their movie ‘Will You Marry Me?’

 

  • Red FM

For Red FM Delhi it all began with one phone call from the Delhi Traffic Police Head Constable, Ramesh Kumar who wanted to lose weight as his wife constantly complained about him being overweight. This conversation was followed by a nine day activity wherein Red FM Delhi RJs Swati and Peeyuush decided to make head constable Kumar lose some weight and get fit before Valentine’s Day. Red FM Delhi is calling it ‘Ek Moti Si Love Story’.

 

The Delhi station also roped in Bollywood celebrities like Kareena Kapoor and John Abraham who gave tips to lose weight. It is also said that people of Delhi also stepped in to help Mr Kumar lose weight by lending him their old treadmill, waking him up in the morning, taking him out to jog and so on. A run was organized at Hindu College where 300 students ran with Ramesh Kumar to boost his morale and support him in his endeavour to lose weight. The event is said to have been attended by Joint CP Traffic Satyendra Garg and Former National Hockey Captain Rajpal Singh. On February 14, Red FM will send Ramesh Kumar and his wife Raj Rani for a date to Le Meridian to reminisce about 27 years of their marriage.

 

  • Radio Mirchi

On Valentine’s Day, Radio Mirchi’s late night show, ‘Purani Jeans’ aims to become a love messenger for its listeners. RJ Anmol will read out the love letters that were penned down by listeners for their loved ones. The listeners were given an entire week to send in letters for their loved ones to RJ Anmol.

 

  • Radio Misty

Radio Misty will play love songs the entire day, along with live shows, centred around Valentine’s Day. It started with Love Forever week where the music and shows focused on the Valentine theme. The station will air live shows with listeners in-studio sharing their real life stories. Beside this, Radio Misty will have OBteams in different part of Siliguri to have live connect with listeners. The entire week listeners will be given the opportunity to win gifts, including candlelit dinner with their loved ones.

 

  • Indigo 919

Radio Indigo 919, Bangalore will launch Heartline 919 on Valentine’s Day. Heartline 919 has been packaged for the young Bangaloreans. Over the last decade Bangalore has burgeoned to a global city with a significant part of the population being under the age of 25 and living away from home. Given the stress factors in corporates today, the need to maintain a work-life balance and to handle relationship and other personal issues, which is usually neglected gain significant importance. Heartline will address issues such as this every Tuesday between 10 pm and 11 pm starting the February 14.

 

Heartline 919 has been edited and co-conceptualised by Sophia Purushotaman, a UK national and an Indian resident, and hosted by Dr Shyam Bhat and Teja.

 

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